by Jacki Kash
Myth #1
"Marketing my business will make me an overnight success!"
While there are instances where the right marketing strategy can turn your business into an instant cash machine, in most cases, marketing takes time. Employing the right marketing strategies may not generate millions overnight; however, consistently marketing your business is the key to success!
I began my marketing career over a decade ago, and not at all on purpose. The journey began when I was 1/2 of a female rap duo called The Dime Figgas. We began as two young ladies looking to get our music heard, one with dreams of getting a record deal, the other with dreams of creating a record label. It was during this time that I began reading business books, learning how to run a record label, trying my hand at PR, observing up-and -coming artists/entrepreneurs such as Sean "P. Diddy" Combs and coming up with creative ideas to get our music heard.
I took on the role of executive producer of the project, not knowing how much hard work, determination and money were involved in recording, promoting, and travelling to perform. Although we had good ideas at the time, I learned a valuable lesson from this venture: failing to plan is like planning to fail. I knew the direction we desired to go, but lacked a solid marketing plan that would help us to further our dreams.
I also learned that as a business owner, entrepreneur, entertainer, author or individual offering a product or service to consumers you need a solid marketing plan. You have to know what your audience wants and have strategies to get your product or service in front of them.
Businesses, books, CD's, and people do not just "blow up" overnight. It takes a combination of planning, smart strategies, execution, consistent actions, and a dose of positive, can-do thinking to create success stories.
Whether you're already in business or aspiring to be the next big thing, effective marketing is vital to your ventures' success.
I'll be back soon with marketing tips to take your business to the next level!
BGC Marketing Group...energize your marketing
