Hello Friends,
Today, I'm working on marketing strategies for the coming year. I wish I'd had a clue about bringing my marketing ideas to life when I started my first real business, Dime Figga Entertainment. As hungry as I was for success,I was destined to keep coming up short...until I began educating myself on marketing. But when we know better, we do better, right?
And had I not experienced marketing mishaps in the past, I may not have made a commitment to learn more and to be "the best" at what I do. So, instead of wishing about the “what if’s” I'm grateful that I was able to learn from my mistakes and I'm definitely one to apply lessons learned. That said, I'm excited about the multitude of opportunities to reach my business goals by executing marketing strategies for the remainder of this year and 2010!
If you have a product and/or service that has the potential to "wow" your audience but you need a little direction on getting them to take notice, I want to share a simple, yet powerful tip to energize your marketing with creative solutions.
One of the things I've worked on today is my marketing calendar. This is simply a calendar that I use to create strategies to reach my audience at special times during the year. It includes holidays, special events, anniversaries, etc. If you haven't tried this, pull out that calendar and try it out.
First, observe the upcoming holidays and special events occurring in your audience's life. Then, start creating strategies that tie into the events on your calendar. Next, write a time-based plan of action to carry out the strategy.
Use your marketing calendar as a tool to keep you on track with creative marketing strategies the entire year. Once you've executed your strategies, measure your success.
Let me know what you think!
Jacki Kash
Director of Marketing
BGC Marketing Group
Atlanta, GA
BGC Marketing Group, energize your marketing!
